OCT. 15, 2009 • Sony Computer Entertainment confirmed the immediate availability of an upgraded SKU of the recently launched $299 PlayStation 3 Slim. The new 250GB version of the console retails for $349 and will be marketed around providing much more storage for online downloads than the original 120GB Slim model.
Impact: DFC Intelligence has never been a big fan of having multiple hardware SKUs. While in theory it offers consumers more choice, in practice it often leads to consumer confusion. The only real value of the 250 GB version is doubling the hard drive size for $50. We question whether this adds enough of a value proposition to outweigh the risk of having to explain to consumers the difference in price.
