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Sony Latin American Campaign launched
NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers engaged with their PlayStations. In addition to t…..
Sony Consolidates Distribution
DEC. 28, 2009 • Sony Corp. has decided that maintaining separate distribution operations for it electronics, computer and video game divisions no longer makes sense, and will consolidate its international distribution this fiscal year to eliminate duplicative costs. …..
Sony Plans Download Service
NOV. 20, 2009 • Sometime during 2010, Sony Corp. is set on launching a new download service specifically for its consumer electronics products. Games, movies and other entertainment will be available to new Bravia TVs, Reader electronic books, and Cyber-Shot digital cameras to start. The yet-to-…..
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