DEC. 19, 2008 • Taking advantage of their long experience in the U.S. games industry at firms such as Electronic Arts, Jung Suh and Scott Yu have launched Red Rocket Games. Headquartered in Shanghai, with offices in Bellevue, Wash., the new studio will target smaller casual games for handhelds, PCs and the iPhone, with an emphasis on online titles funded by micro-transactions. The first Red Rocket title is slated for release during the first half of 2009 via the company’s own portal.
Impact: The current hot trend is to focus on micro-transactions and multiple platforms. The goal is to combine low-cost Asian game development techniques with rapidly growing platforms in the Western markets. Red Rocket Games is clearly not unique, there are hundreds of companies trying to do the same thing. However, with an established talent track record, red Rocket could be one of the ones that stands out from the pack.
