May 14, 2014
SAN DIEGO, CALIF. – DFC Intelligence is pleased to announce that in conjunction with Priori Data they are launching the Mobile Game Forecasting Service that will allow companies to generate revenue scenarios for new products based on the most recent usage data. This service is custom tailored to each client’s needs and can forecast titles down to a platform level for over 30 countries.
“2013 was a real tipping point for mobile games. Prior to last year, DFC had concern that mobile was simply not monetizing to the level it should be given the large number of devices in the market. Now it looks like consumers are flocking to mobile” said DFC CEO David Cole.
According to DFC Intelligence, the global market for games on smartphones and tablets nearly doubled in 2013 to over $10 billion. A new complimentary brief from DFC Intelligence and Priori Data looks at the most successful title of 2013, Candy Crush Saga from King Digital Entertainment. The brief examines in detail how King built the foundation for Candy Crush Saga’s success over many years. “There were several big titles in 2013 but we feel Candy Crush Saga was the most important because it was a huge hit in North America and used social media to build an extremely diverse audience,” said Cole.
“Candy Crush Saga monthly active users (MAU) remained fairly consistent through the second half of 2013 before showing a decline in the first part of 2014. The key to this success was maintaining a very low active user churn rate in the second half of the year while continuing to have significant downloads,” stated Michelle Tran, Priori’s Director of Data Science.
“The mobile game business is starting to look a great deal like the PC game market where there are hundreds of millions of potential consumers and this creates the ability to have massive hits that can last for years. The challenge is trying to rise from the almost unlimited competition,” said Cole. “Our years of experience building forecasts for PC subscription and free-to-play products allow us to help companies reasonably estimate what they can expect to do in the market.”
To receive a complimentary copy of the brief entitled Candy Crush Saga and What it Means for Mobile Games signup at http://www.dfcint.com/my-account/
DFC Intelligence (http://www.dfcint.com) is a strategic market research and consulting firm focused on interactive entertainment and the emerging video game, online game, interactive entertainment and portable game markets. Since 1995, DFC has published in-depth strategic market reports and subscription-based research services. DFC research is used by more than 300 leading companies in over 30 countries worldwide.
Priori Data is a data-driven mobile app market analytics company. Priori Data has one of the largest independent databases of mobile app information and the proprietary technology for its sourcing, processing and indexing. The company uses this data for a range of analytical products and research projects around the global app economy. This work is supported by a team of developers, data scientists and analysts.
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