JUNE 1, 2007 • To spur sales of its Xbox 360 in India Microsoft is offering a trade-in discount to consumers. Those who exchange another video game console at the time of purchase can buy the Xbox 360 for 15,990 rupees ($395) instead of the normal MSRP of 19,990 rupees ($493).
Impact: With over a billion people, a fast growing economy and a large techno-literate and English speaking population, India clearly has great potential for growth as a video game market. For Microsoft to be successful on a long-term basis they need to aggressively establish the Xbox brand outside the U.S. However, the competition is not sitting still…so stay tuned.
