Now on Xbox Live.

MARCH 27, 2012 ● Xbox Live Gold members now have access to three new major content providers: HBO’s GO on demand service that can deliver the cable channel’s entire catalog, MLB.TV (Major League Baseball), and Comcast’s Xfinity on-demand content service.

Impact: In the new DFC Intelligence report Consoles as Entertainment Hubs, we noted that in March 2012 Microsoft announced that over 50% of time on Xbox Live was spent in non-game related activities.  Microsoft’s goal is to increase that ratio even more so that the Xbox 360 is a central entertainment hub of the living room.  There is a major race to bring entertainment services to consumers both on television sets and mobile devices.  While Apple and Google may have an advantage on mobile devices, the Xbox 360 gives Microsoft an edge in the living room.