MAY 26, 2010 • THQ Inc. launches THQ Partners. The move is intended to bring in additional titles from select developers into THQ’s global retail and online publishing network. If successful, adding strong independent studio content would maximize the cost efficiencies of THQ’s worldwide distribution network.

Impact: THQ is attempting to bring a more formal structure to working with outside development talent that leverages the apparent acceptance of EA’s model, particularly in the wake of the shakeup at Infinity Ward that saw its leadership and key talent form Respawn that signed with EA Partners.  Ultimately, THQ Partners will only be as successful as the teams and products it can sign on, as it will use the same distribution and sales channels THQ has relied on for years.