Can Khan sell PlayStations?

JULY 11, 2011 • Sony Computer Entertainment Europe is developing a Bollywood-based game for the Indian market. Ra. One – The Game, is based on this fall’s science fiction film starring Shahrukh Khan. The title is a prequel to the movie, with PS2 and PS3 versions in production.

Impact: Listen to Sony executives in India and you’ll hear a lot of realism. The potential within the Indian market is enormous, yet current video game hardware and software sales in the country are paltry compared to the rest of Asia. Credit to Sony for a long-term investment focus. Which makes Ra. One a very intriguing project. Khan is one of India’s major film stars. There have been a steady stream of India-specific PlayStation titles in recent years, but we can’t remember one this high-profile. If Sony turns out a great game, and the film reaches its audience, Ra. One could drive more consumers to the platform. We anxiously want to see how many.