MARCH 31, 2009 • After resisting a reduction in PlayStation 2 pricing for years, Sony Computer Entertainment announced it was lowering the retail price from $129 to $99 in North America, and from €129 to €99 in Europe.

Impact: The PlayStation 2 remains the most played video game console system and it has truly lived up to Sony’s goal for a ten-year life cycle. The most surprising thing is that the system was able to go this long before the price was dropped to the once magical $100 level.