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Analysis: Game Marketing Gets Harder
SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But...
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Zynga Buys Dextrose
[caption id="attachment_9712" align="alignleft" width="390"] Dextrose has been working on its Aves Engine for browser games.[/caption] SEPT. 25, 2010 • Zynga has purchased German game engine developer Dextrose. The latter is...
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1 Million Clone Wars Adventures Players
[caption id="attachment_9708" align="alignleft" width="390"] A racing mini-game in the popular Clone Wars Adventures MMO.[/caption] SEPT. 25, 2010 • Sony Online Entertainment's Clone Wars Adventures F2P Star Wars MMO has attracted...
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THQ Testing Free-to-Play
[caption id="attachment_9704" align="alignleft" width="390"] THQ's Brian Farrell.[/caption] SEPT. 23, 2010 • THQ chief executive explained on an investor conference call how the publisher will be testing an adapted F2P model...
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Atari GO: Free-to-Play Craze Hits Atari
SEPT. 23, 2010 • The Free-to-Play craze has now hit Atari. The publisher has launched Atari GO, which seeks to monetize its catalog across F2P networks, as well as attract...
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Interview IMVU Banks On Chat
[caption id="attachment_3865" align="alignleft" width="330"] IMVU avatar features have gotten more realistic over the years.[/caption] SEPT. 20, 2010 • Somewhere between social networks and text chat is IMVU. Since 2004 the...
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Netflix Streaming Popular
[caption id="attachment_9696" align="alignleft" width="390"] Many consumer are canceling their cable TV in favor of Netflix streaming.[/caption] SEPT. 17, 2010 • A survey by Credit Suisse discovered 37% of Netflix subscribers...
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Realtime Worlds APB MMO Locked Down
[caption id="attachment_9692" align="alignleft" width="390"] APB has been shut down.[/caption] SEPT. 15, 2010 • Only a month after Scotland-based developer Realtime Worlds went into administration – the British form of bankruptcy...
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