SEPT. 18, 2008 • Some of the substantial content that was cut from Warhammer Online to smooth progress to a fall release date will return later in the form of free updates from EA’s Mythic Entertainment. There were consumer worries that the deleted content would be added only as a paid expansion.  The substantial cuts were made in July, and included four of the six planned capital cities, as well as four of the game’s 24 character classes.

Impact: The track record of actually getting a major online game out the door on time is dismal. Clearly cuts needed to be made to get a fall release for Warhammer. However, a challenge in the hard-core MMOG market is consumers pay close attention to every move. Mollifying the consumer base is always important and the promise of free updates is an important gesture.