Square Enix Surprise Box Comes to North America
DEC. 10, 2015 • Square Enix Holdings Co., Ltd. has included the North American market for its Holiday Surprise Box this year. For $9.99 in the U.S. and €6.49 in Europe, consumers will receive [...]
Sony and Microsoft Spend $94 Million on Video Game Television Advertising
JULY 3, 2014 • During the first five months of 2014 Sony Computer Ent. America and Microsoft Corp. combined spent $93.7 million to advertise their latest consoles on U.S. television, as reported [...]
Ayzenberg Interview Economics & Social Games
JUNE 26, 2012 • DFC Intelligence recently published the report The Market for Browser and Social Network Games. This report looks closely at not only growth prospects for the segment but also [...]
Sony Latin American Campaign launched
NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America [...]