Business Model

OCT. 7, 2010 • Since being converted to a free-to-play model in the first part of September, Lord of the Rings Online doubled its revenue and created over a million new accounts. Since the change [...]

OCT. 7, 2010 • Faced with a burgeoning number of competing free-to-play options online, the OnLive streaming service elected to cancel it $14.95 monthly access fee. Accessing full games will [...]

SEPT. 28, 2010 • Virtual item sales were added to Team Fortress 2 in an update by Valve Inc.  The 17 unlockable items can be purchased from 49 cents to $4.99, and were created by players. A [...]

SEPT. 27, 2010 • Privately held ZeniMax Media is quietly looking to become a diversified power player in the video game business. For years, ZeniMax has been most noted as the parent company [...]

SEPT. 23, 2010 • THQ chief executive explained on an investor conference call how the publisher will be testing an adapted F2P model with its retail titles. The concept is to release stripped [...]