SEPT. 12, 2008 • To bolster its music-themed product, Activision Blizzard acquires U.K.-based FreeStyleGames. The latter is already localizing downloadable content for the Guitar Hero franchise, and is creating a new unannounced title in the music game genre.

Impact: The music genre is now a powerhouse and its potential is just now starting to be tapped. Downloadable music content to enhance the lifespan of products is the next big wave.