SEPT. 16, 2011 • LucasArts and Zynga are  partnering to bring the Indiana Jones franchise to social networks. Adventure World: An Indiana Jones Game, will be the first social game in the series. Adventure World is a social puzzle game that is already in release, and will serve as the foundation for the Indiana Jones version.

Impact: The next phase of social network games is bringing established franchises to the party.  Popcap, recently acquired by EA, had great success on Facebook with its game franchises like Bejeweled.  EA is also doing well with its Facebook version of the Sims franchise. While EA prefers to go it alone, a company like LucasArts has always looked to work with strong distribution partners.  When it comes to social network distribution no one is currently stronger than Zynga.