APRIL 16, 2011 • According to research firm Flurry Analytics, from 2009 to 2010, iOS and Android mobile game sales increased from 5% to 8% market share within the U.S. video game market. Flurry estimates that iOS and Android game revenue increased from $500 million in 2009 to more than $800 million in 2010. In addition to the increasing penetration of the Android platform during this period, the iPad was also introduced.

Impact:  Sales of content for mobile devices and the iOS system continue to underperform DFC’s modest expectations.  The mobile phone market simply suffers from too much content, and more importantly too much free or very low cost content.