March 26, 2012  ● GOG.com is placing less emphasis on great old games moving forward. While the digital download service has no intention of scaling back its commitment to older catalog titles, the enterprise has plans to add many more recent titles to its selection. The added selection of titles will also feature no DRM security as has been GOG.com’s policy.

Impact: What GOG.com is orchestrating is less a rebranding and more of an expansion of its content model. The digital distributor may be the most trusted by gamers after Steam, which puts them in a good position with consumers. How much room there is for serious competitors for Steam, Origin and GameStop is debatable. But DRM-free changes the equation. Gamers are leery of installing too many download clients that have the potential of conflicting with each other.  But keeping a DRM-free second service creates far few objections, which could bode well for GOG.com.