NOV. 6, 2007 • At ¥4,830 ($44), Square Enix may make a splash with its Nintendo DS lifestyle title, How to Begin With Wine. This special edition package includes a bottle of Dourthe No 1 from partner Merican. The lifestyle game not only explains how to test the included Bordeaux, but a wide list of other wines.

Impact:  Expansion of the game demographic naturally means increased content possibilities.  Game consumers have always purchased products that fit into their lifestyle.  However in the past, games have appealed to a beer drinking, deer hunting, football watching audience.  Now the DS the market is finally starting to reach the wine and cheese crowd.