PS3 Price Drops

OCT. 9, 2007 • Sony Computer Ent. dropped the price of two PlayStation 3 models in Japan by ¥5,000 ($43) each to better compete with the Wii. The 20GB system now retails for ¥44,980, and the 60GB PS3 will be sold for ¥54,980. On October 18th in the U.S., Sony reduced the price point of the 80GB model from $599 to $499.  T.....

SCE Starts In-Game Ad Unit

OCT. 8, 2007 • Sony Computer Entertainment America announced the creation of a new in-game advertising business unit, and hired Darlene Kindler, a 25-year consumer electronic industry veteran, as director of Network Advertising. Kindler will be responsible for SCEA’s in-game advertising strategy across all PlayStation platforms.....

New HD-DVD Consortium

OCT. 8, 2007 • Microsoft Corp. and Toshiba announce the creation of the Advanced Interactivity Consortium, an open forum aimed at boosting the adoption of the HD-DVD format, as well as delivering “advanced scenarios” to other platforms, such as digital downloads to DVD players, PCs, TVs, mobile phones and game consoles. Impact: The fight for high-definition storage remains very much alive. What started as a lukewarm embrace of HD-DVD has .....

Nintendo Products

OCT. 05, 2007 • In the console hardware battle one of the key distinguishing features is software that is exclusive to a particular platform. Therefore, DFC Intelligence is taking a close look at the software development efforts of Sony, Microsoft and Nintendo. This month we are focusing on the Nintendo Wii and first-part.....

Japanese Game Market

OCT. 3, 2007 • Since the 1980s, Japan has been a giant when it comes to video games. Of course, this is in large part because after the U.S. game industry collapsed around 1984, it was left to the Japanese publishers and manufacturers to fill the void. Japanese companies Nintendo, Sega and Sony dominated the video game hardware market for over 20 years. Microsoft is the only non-Japanese company to become a major force in video game hardware. Of course when it comes to actual consump.....

UT3 to Miss Holidays

SEPT. 30, 2007 • In an SEC filing, Midway Games announced that its PS3 exclusive, Unreal Tournament 3, will not be ready in time for the holiday season. Midway estimated the game will ship sometime between January and March. The title was considered one of the primary high-profile draws for Sony’s console during Christmas. Wheth.....

Bungie Parts From Microsoft

SEPT. 30, 2007 • The rumor mill has been delivering sage counsel lately. Just four days after the big Halo 3 launch comes a Seattle Post-Intelligencer blog entry that developer Bungie is parting ways with Microsoft Games seven years after it was acquired by the latter. The rumor even claims Microsoft will sit on the information .....

Halo 3 Tops $170 Million

SEPT. 26, 2007 • In 24 hours, Microsoft’s Halo 3 sales exceeded $170 million in the United States. The tally bested Spider-Man 3’s previously leading $151 million, making Halo 3 the highest grossing launch day in entertainment history. Halo 2 saw sales of $125 million on its first day on sale. After one week on sale.....

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