Making Money From A Hit MMOG
NOV. 10, 2007 • A key challenge in the interactive entertainment industry is getting a clear understanding of all the new business models that have exploded on the scene in recent years. Advertising, virtual item sales, real-money trading, digital distribution and other revenue streams promise to expand the way consumers consume and purchase video games. However, so far these business models have come nowhere near replacing the traditional retail packaged sales model. The one exception is f.....