FEB. 21, 2008 • Microsoft began a series of Xbox 360 price reductions starting in Canada. The price of the Pro model there was lowered to C$349 ($350) from C$399, the Elite went from C$499 to C$449 ($450), and the Arcade dropped to C$279 ($280) from C$299. On March 10, the company dropped €80 of each of .....

FEB. 21, 2008 • Attempting to standardize hardware requirements for PC games, as well as promote the platform, has led Acer, Activision, AMD, Dell, Epic Games, Intel, Microsoft and Nvidia to create the PC Gaming Alliance. The group hopes to improve PC Game sales by promoting innovation, and improving the game experience for consumers through joint software and hardware standards. Impact: A major problem with the PC game industry has been the lack of .....

FEB. 11, 2008 • Within two to three years Electronic Arts expects China to join Japan and South Korea as one of its top three revenue markets in Asia. “By percent growth year-on-year, China is about mid of where our countries are across.....

FEB. 11, 2008 • After suffering a serious disaster in Warner Home Video’s defection to Sony Electronic’s Blu-ray HD format in January, Toshiba Corp. finally threw in the towel and admitted defeat – announcing it would no longer develop, manufacture or market HD-DVD players. The company said it would fully support HD-DVD units already purchased by consumers. Microsoft had already lowered the MSRP of its HD-DVD player for the Xbox 360 from $179 to $129 on Feb. 6,and slashed the price to.....

FEB. 10, 2008 • The second E for All expo will stay in October. Conference owner IDG World Expo had previously decided to move the event to the last week of August opposite the Penny Arcade Expo. Citing a positive reaction the inaugural E For All that drew 18,000 attendees last October at the Los Angeles Conventio.....

FEB. 6, 2008 • Adding new meaning to the holiday bundle package concept, Microsoft Entertainment, released a Chinese New Year edition of the Xbox 360 Pro in the Hong Kong, Taiwan and Singapore markets. The package included Halo 3, two wireless controllers and a one-month Gold subscription to Xbox Live for 3,199 HKD, 13,680 TWD and 669 SGD – around $445 U.S. The official bundle was released last Christmas and included Viva Pinata and Forza Motorsport 2. .....