Alan Bowman & Microsoft Asia
MARCH 20, 2008 • Last February the DFC Dossier took a closer look at how the Xbox 360 was doing in Latin America. Another part of Microsoft’s aggressive worldwide platform strategy is launching in major Asian markets outside of Japan, so we were just as curious about how the platform was progressing in Asia. Although Microsoft’s challenges in establishing itself in the Japanese market have been well reported, there has been far less coverage of the launches in South Korea, Hong Kong.....