Tapjoy Touts Analytics
AUG. 3, 2015 • Tapjoy, Inc. has been making some noise of late regarding their monetization SDK as the premium option for freemium mobile developers. The privately funded firm has been strong since 2007 in regards to its mobile advertising network that fed in-game ads to iOS and Android devices. But a year ago, Tapjoy acquired an analytics firm based in South Korea, 5Rocks, which opened up a whole new line of business for the company.
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