Eric Hirshberg Tapped by Activision

JULY 13, 2010 • The advertising executive who helped bring the world the Kevin Butler PlayStation 3 commercials has been tapped to become chief executive of Activision Publishing. Eric Hirshberg will move from co-CEO and chief creative officer of Deutsch, L.A. to Activision Blizzard effective Sept. 7. Activision Blizzard CEO Bobby Kotick reportedly contacted Hirshberg directly about taking the job. .....

Rhode Island Woos 38 Studios

JULY 13, 2010 • The state of Rhode Island is wooing 38 Studios LLC with up to $75 million in loan guarantees to move from nearby Maynard, Mass. Rhode Island recently set aside a total of $125 million to attract technology companies to the state. Commercial banks would issue the loans,.....

NASA’s Free-to-Play Games

JULY 6, 2010 • NASA has branched out to become a free-to-play game publisher. Moonbase Alpha, available via the Steam service, puts users in a space suit and tasks them with rebuilding a lunar base crippled by a meteor strike. Single and multiplayer modes are supported.  NASA’s second title, Astronaut: Moon, Mars & Beyond, is under development by the agency’s Learning Technologies project. .....

Free WiFi at Starbucks

JULY 1, 2010 • Following in the footsteps of McDonalds earlier this year, Starbucks made AT&T wireless access free in all of its locations. The coffee purveyor used to charge for wireless connections, but sees the move as a competitive advantage. While som.....

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