Eric Hirshberg Tapped by Activision
JULY 13, 2010 • The advertising executive who helped bring the world the Kevin Butler PlayStation 3 commercials has been tapped to become chief executive of Activision Publishing. Eric Hirshberg will move from co-CEO and chief creative officer of Deutsch, L.A. to Activision Blizzard effective Sept. 7. Activision Blizzard CEO Bobby Kotick reportedly contacted Hirshberg directly about taking the job.
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NASA’s Free-to-Play Games
JULY 6, 2010 • NASA has branched out to become a free-to-play game publisher. Moonbase Alpha, available via the Steam service, puts users in a space suit and tasks them with rebuilding a lunar base crippled by a meteor strike. Single and multiplayer modes are supported.  NASA’s second title, Astronaut: Moon, Mars & Beyond, is under development by the agency’s Learning Technologies project.
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