3DS MSRP Price Cut

JULY 28, 2011 • Only five months after releasing its 3DS handheld system, Nintendo Co. Ltd. announced it was significantly cutting the 3DS MSRP on Aug. 12. The 3DS drops to  ¥15,000 in Japan from ¥25,000, and from $249 to $169 in North America. Wholesale prices in Europe would be r.....

Star Wars Xbox 360

JULY 21, 2011 • Microsoft Corp. will release a special edition Star Wars Xbox 360 for $449. The console will come modeled after the R2D2 character from the film series, including the signature beeping sound effects the droid is known for. The package comes with a Kinect motion senso.....

Bill Roper Joins Disney Interactive Media Group

JULY 21, 2011 • Bill Roper is moving onto Disney Interactive Media Group as vice president responsible for the Marvel Games franchise. Roper was most recently with Cryptic Studios, having initially gained fame with Blizzard Entertainment before going on to form the now defunct Flagship Studios.  In related news, the Walt Disney Co. intends to acquire complete ownership over India’s UTV Software Communications Ltd., the media company best known for creat.....

ONOFF Stores Acquired

JULY 20, 2011 • Thirty of the 67 locations of bankrupt Swedish electronics retailer ONOFF are being acquired by the Norwegian competitor Expert International GmbH. The latter has a 9% market share currently, which will then increase to 12%-13% following the acquisition. Impact: ONOFF has been around since 1982 but the Swedish home electronics market has been brutal in recent years. Stiff comp.....

Ubisoft U-play Passport System

JULY 15, 2011 • Ubisoft U-Play will use a DLC passport system for its core game titles. Titles by the publisher purchased used will require a $9.95 fee to access multiplayer matchmaking and additional content if the original code was redeemed. Impact: EA did it. THQ did it. It seems everybody’s going to eventually do it: requiring a new game purchase, or charge second hand purchasers a fee,.....

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