Zynga’s Paying Customers
AUG. 11, 2011 • In a regulatory disclosure, Zynga reported that only 5% of its 232 million average monthly active users purchase virtual items. Zynga reported revenue of $242.8 million for the quarter ending March 31. For the period, Zynga said its top games accounted for 63% of revenue. The company filed July 1 for an initial public offering of up to $1 billion.
Impact: At first glance many .....