Destiny Franchise Has $500 Million Price Tag
MAY 6, 2014 • Activision Blizzard chief executive Bobby Kotick told financial executives at this week’s Milken Institute Global Conference in Los Angeles last week that with the $500 million bet his company was making on Bungie Inc.’s Destiny franchise could only be made on owned IP. The $500 million figure includes production, promotion and marketing, royalties, packaging, merchandising  and other costs. Destiny is a futuristic science fiction vid.....