Sony Skimps on 3D Glasses

SEPT. 27, 2011 • The Hollywood Reporter reported that starting May 1 Sony Pictures will no longer pay to supply movie theater owners for the cost of 3D glasses. Estimates are the studio can save between $5 million to $10 million per major motion picture. Sony is encouraging a system where exhibitors sell moviegoers 3D glasses. That system is in place in the U.K., Australia, Italy and Spain. Im.....

Sony’s New Android Tablets

APRIL 26, 2011 • Sony Electronics will widen the field of tablet computers available this fall with two new units: codenamed S1 and S2. Both devices are slated to be built around Google’s Android operating system. Both tablets will feature 3G and 4G mobile Internet support, as well as WiFi connectivit. The S1 is a 9.4-inch model, while the S2 sports a clamshell design that comes with two 5.5-inch touch screens. .....

Kaz Hirai Promoted at Sony

MARCH 11, 2011 • In an interview with the Wall Street Journal, Sony Corp. chief executive Howard Stringer said the promotion of Sony Computer Entertainment head Kaz Hirai to oversee the consumer electronics division makes Hirai the leading candidate to replace Stringer some day. Impact: Kaz Hirai started in the music business but came on with Sony Computer Entertainment America right around th.....

Sony Bravia HDTV/PS2 Combo in Europe

DEC. 3, 2010 • Europe just got a new Sony HD TV with a built in PlayStation 2. The Sony Bravia KDL-22PX300 is a 22-inch 720p HD set with four HDMI slots, three USB ports, and an ethernet port for watching internet video. DVD playback is a standard feature on the set that went on sale in the U.K. for £200 ($310). Impact: As a compact HD set with built-in DVD playback and Internet connectivity,.....

Sony Latin American Campaign launched

NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers  engaged with their PlayStations. In addition to t.....

Sony Plans Download Service

NOV. 20, 2009 • Sometime during 2010, Sony Corp. is set on launching a new download service specifically for its consumer electronics products. Games, movies and other entertainment will be available to new Bravia TVs, Reader electronic books, and Cyber-Shot digital cameras to start. The yet-to-.....

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