Oculus Rift Priced at $599

Oculus Rift Priced at $599

JAN. 7, 2016 • Oculus VR, LLC this week announced that it would begin taking preorders for its Oculus Rift virtual reality headset at $599. The first deliveries are expected to ship in March, with later preorders getting fulfilled on a first come first serve basis as supplies permit. The $599 price includes the Rift headset with built-in headphones along with a microphone, Microsoft’s Xbox One controller, plus an Oculus Remote. Those who preorder the packa.....

Mercedes-Benz Employs Mario Again

DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA SUV in Japan. Last year, the carmaker decided it needed a little different approach to help support an automotive category it has only recently entered. Instead of concentrating on luxury and raw performance, Mercedes-Benz chose to pull in 30 to 40 year-old consumers wit.....

Razer Partners With Lenovo on Desktop Gaming PC

DEC. 1, 2015 • At last week’s DreamHack festival in Jönköping, Sweden, Razer Inc. and Lenovo Group Ltd. announced their partnership to globally co-brand and co-market special Razer Edition models of Lenovo’s Y series desktop gaming PCs. While showing off a prototype at the LAN party and computer festival, actual details on component specifications and pricing will not arrive until CES in January. The prototype system displayed at DreamHack uses the sam.....

Indian Platform-Agnostic Tesseract VR headset

NOV. 17, 2015 • A new player in the growing virtual reality hardware arena is Absentia VR in Bangalore. The firm recently secured ₹12 million ($182,000) in a round of investment financing from Astarc Ventures and 50K Ventures, as well as debuted its Tesseract VR headset at the first Indian Games Expo (IGX) held last weekend in Mumbai. Unlike either the Oculus Rift or PlayStation VR headsets, which utilize proprietary technology to create the virtual reality .....

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