Losing Bungie Raises Big Concerns about the Destiny of Activision
In the past few months, a big topic for DFC Intelligence analysts has been investor concern over the fate of big game publishers Electronic Arts and Activision Blizzard. This issue really came to a head with the announcement that Bungie, developer of the Destiny franchise, was making a break from its publisher Activision. What exactly does this announcement say about the future of a company like Activision Blizzard? To be cute, in other words, what is the destiny of Activision?
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