Sony Latin American Campaign launched

NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers  engaged with their PlayStations. In addition to t.....

Redken Labs Tries Sponsored Video Game

NOV. 5, 2010 • Redken Labs has a prominent sponsored console game project aimed at attracting young women to its brand. The firm sells its beauty products only through professional salons, and none of its competitors has ventured into gaming yet as a marketing vehicle. Redken worked with developer Little Orbit to create Busy Scissors for the Wii and Nintendo DS. The $19.99 title is a realistic hairstyling and simulation game aimed at the 8 to 16 year-old girls t.....

New Free-to-Play Battlefield Heroes Title

NOV. 5, 2010 • Since launching its Free-to-Play Battlefield Heroes, Electronic Arts has amassed more than 6 million registered users, and has decided there’s room for a second F2P title in the franchise. One of the criticisms of Battlefield Heroes was the simplified graphics were too close to cartoons. In response, the new game, currently titled Battlefield Play4Free, will make use of the graphics and  maps from Battlefield 2, as well as the classes and.....

Starsiege Tribes Redux

OCT. 25, 2010 • More than a decade after the trend-sending Starsiege Tribes online FPS multiplayer game from Dynamix was making a name for itself, Global Agenda developer Hi-Rez Studios has acquired ownership of the property. Hi-Rez plans to release an MMO based on the franchise called Tribes Universe. Alpha testing will commence in 2011. Three factions, will be featured with support for large-scale PVP battles of more than 100 players. The world will be persist.....

Interview: Spoon Buoys Cloud Gaming

OCT. 22, 2010 • The trend in free-to-play online games is for more involved titles that mirror the depth and quality of retail products. DFC Intelligence recently published a major report on client-based free-to-play games. This report forecasts the number of registered users for these games to reach 633 million by 2015, just for English language games. However, much of this depends on improvements in the technology infrastructure. .....

Netflix PlayStation 3 Software App Eliminates Disc

  OCT. 18, 2010 • PlayStation 3 owners no longer need a disc to access streaming movies from Netflix. The disc was replaced by a Netflix PlayStation 3 software app. In addition to some of the Netflix offerings being presented in 1080p resolution, the PS3 becomes the first consumer electronic device to support 5.1 channel surround sound via Netflix. Impact: This Surround Sound exclu.....

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