Zynga’s Paying Customers

AUG. 11, 2011 • In a regulatory disclosure, Zynga reported that only 5% of its 232 million average monthly active users purchase virtual items. Zynga reported revenue of $242.8 million for the quarter ending March 31. For the period, Zynga said its top games accounted for 63% of revenue. The company filed July 1 for an initial public offering of up to $1 billion. Impact: At first glance many .....

Interview: En Masse Still High On Subscriptions

AUG. 11, 2011 • MMOs are changing. There’s the wide adoption of the virtual item, free-to-play (F2P) model, of course. Embracing F2P for MMOs can attract an audience that may not have tried the same game if a retail box purchase and a monthly subscription were necessary. Yet lowering the barriers to playing MMOs is not a substitute for originality. The traditional, Dungeons & Dragons ruleset-based fantasy experience that predominates in these online games .....

PSN Network Card Ships in Japan

AUG. 9, 2011 • InComm is rolling out Sony’s PlayStation Network Card to 13,000 retail locations in Japan. The cards come in Â¥3,000 ($39), Â¥5,000 ($65), and Â¥10,000 ($130). The value of the cards are transferred to the user’s PlayStation Network wallet by entering the 12.....

EA Sports Season Ticket

AUG. 2, 2011 • Starting with Madden NFL 12, Electronic Arts is making available the EA Sports Season Ticket for $24.99 a year.  The biggest attraction is that it provides PSN and Xbox Live users the opportunity to play upcoming EA Sports titles three days prior to the offici.....

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