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World of Warcraft Annual Pass with Diablo III

November 8, 2011

NOV. 8, 2011 • After noting that the number of active World of Warcraft subscribers had dropped under 11 million to 10.3 million, Activision Blizzard announced an annual pass for the MMO to encourage lapsed players to return. Consumers who make a 12-month commitment to World of Warcraft, will get a copy of Diablo III for free, along with an invitation to the next World of Warcraft beta and an exclusive in-game mount. .....

DC Universe Online Draws Crowd

November 4, 2011

NOV. 4, 2011 • Sony Online Ent. announced that two days after taking its DC Universe Online MMO free-to-play more than 120,000 new registrations had flooded in – a four times concurrent increase. After one week it was reported that 330,000 new players had joined t.....

Lineage II Taken Free-to-Play

November 2, 2011

NOV. 2, 2011 • With the release of the Goddess of Destruction expansion, publisher NCsoft is transitioning Lineage II free-to-play. No restrictions on content access will be placed on free players. NCsoft is also crafting a new starting experience for new players to get them into the game without a severe disadvantage compared to existing players. Virtual items for sale will be geared to enhanced convenience or cosmetics. The expansion also adds new character c.....

Lego Universe Shut Down

November 1, 2011

NOV. 1, 2011 • The Lego Group announced that its Lego Universe MMO would be shut down on Jan. 31. Any paid subscribers still in the game by Dec. 31 will get their final month of enhanced service free of charge. The reason given for the decision was that the online world game based on Lego’s brick building toys did not attract sufficient users. Impact: Lego Universe is a product that woul.....

MechWarrior Returns

November 1, 2011

NOV. 1, 2011 • The one hugely popular MechWarrior franchise is set to return during the second half of 2012 in the form of a free-to-play online squad title by Vancouver-based Piranha Games. Gameplay in MechWarrior Online will be based on matches between four-person teams. while these matches will not take place in a persistent world, the actual results information from these battles will be persistent. Virtual items that can purchased online are not expected to.....

Electronic Arts Origin Platform Signs Publishers

October 28, 2011February 16, 2023

OCT. 28, 2011 • Electronic Arts announced that it had signed agreements with Capcom Ent., THQ, and Warner Bros. Interactive Ent. to distribute their game content on the Electronic Arts Origin digital platform. To date, 6 million consumers had downloaded the client for the di.....

Interview: Atypically Social, Kabam

October 5, 2011

OCT. 5, 2011 • One game company that has successfully avoided the me-too, casual game approach on Facebook is Kabam. Against all of the conventional wisdom of what sells on social networks, Kabam has gone after males with core strategy titles. That novel approach has netted the firm a smaller than typical use.....

Analysis: Can Games Capture Big Advertising Bucks?

October 5, 2011

OCT. 5, 2011 • DFC Intelligence recently released its first in a series of reports: on video game advertising. Unlike other media with similar usage patterns, for various reasons, the video game industry has never been heavily supported by advertising. This is expected to gradually change over time and thus DFC has started to look closely at how games are likely to work as vehicles for advertising. The video game industry ge.....

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