Electronic Arts Loves Microtransactions
FEB. 27, 2013 • During a guest presentation at the Morgan Stanley Technology, Media & Telecom Conference, Electronic Arts chief financial officer Blake J. Jorgensen said the publisher is now building microtransactions capability into all of its games. “The ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the .....