JUNE 6, 2007 • Entertainment Software Association senior vice president Carolyn Rauch joins IDG World Expo as vice president of event development. Rauch will be responsible for business development initiatives and cultivating new events and strategic planning.
Impact: Is it coincidental that in the same year that making E3 a VIP event also saw the departure of old hands like president Doug Lowenstein and Rauch from the leadership ranks of the ESA? These two executives have helped steer the trade group since 1995 in its original incarnation as the Interactive Digital Software Association. Their departures signal that the organization is in transition in more ways than one.
