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Electronic Arts and Activision Blizzard Focus on Games As A Service
The new DFC report, The Business of Video Games, looks at the gap between games as a service and traditional pay-to-play games. As we discussed last week, these are two very different segments of the industry. This week we are looking at how two traditional pay-to-play game companies, Electronic Arts and Ac…..
Activision Blizzard Spends Big On King
NOV. 3, 2015 • Activision Blizzard is spending $5.9 billion ($18 per share) to acquire all outstanding shares of Dublin, Ireland-based Candy Crush Saga creator King Digital Entertainment. Of the total, $3.6 billion is cash that Activision Blizzard has parked outside the United States. The remainder is made up by a loan fronted by Bank of America Merrill Lynch and Goldman Sachs Bank. The a…..
Activision Blizzard Bets On Esports
OCT. 22, 2015 • Seeking to capitalize on its deep stable of competitive game franchises, Activision Blizzard, Inc. is creating a separate esports division alongside its Blizzard Ent. and Activision Publishing arms to produce and distribute top-tier competitive gameplay video worl…..
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