IBV Market Forecast - Table of Contents

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Paul A. Palumbo
Digital Broadcast and Programming/ Webcast Track
What you need to know about Interactive Broadcasting, on-air and online.

IBV: Interactive Broadcast Video Streaming Video Market 1998-2000 Report
Now includes 100-page Streaming Video Market Analysis Q1 2001 Update

100-page Update Table of Contents
Table of Contents

This 250-page report from DFC Intelligence contains a comprehensive analysis of the streaming video market. Included is a complete list of streaming video activity from 1998 through 2000, as well as forecasts through 2004. There is a breakdown of streaming activity by content categories including news/information, film, general entertainment, interactive television, music and sports. Also included is an analysis of narrowband vs. broadband streaming, bandwidth providers, cable TV channels, broadcast networks and broadcast affiliates with online extensions. The report contains an overview of the digital set-top box market and an analysis of important issues like media player installed base/usage, digital rights management and ad insertion.

"DFC Intelligence's Interactive Broadcast Video: Market Forecasts and PC/TV User Studies report profiles exactly what broadcasters, cable companies, and the media are doing with the Internet, Interactive TV, and enhanced TV/datacasting. It details narrowband, broadband, station by station use, as well as network by network programs. I haven't seen a better or more detailed report. The report explains exactly what companies are doing, how much they making, who is watching, and forecasts the future.

"It's essential for anyone doing business planning in this space. It is the new media bible for CEO's and Marketing Executives to understand the entire convergence picture."

Peggy Miles
President
intervox.com

Q1 2001 Update Table of Contents

OVERVIEW	6
RAPID MATURATION OF VIDEO DEPLOYMENT	6
MARKET DEVELOPMENTS AND DRIVERS IN 2001 AND BEYOND	8
THE BUSINESS AND CONSUMER FUNDAMENTALS OF STREAMING VIDEO	9
CONTENT CATEGORY VIEWING "SHARE" ONLINE HAS RATINGS SIMILAR TO ON-AIR VIEWING	9
FIRST QUARTER 2001 ANALYSIS	10
FIRST QUARTER 2000 AND 2001 STREAMING VIDEO COMPARISONS	11
CONTENT CATEGORY ANALYSIS BY MONTH--FIRST QUARTER 2000	15
CONTENT CATEGORY ANALYSIS BY MONTH--FIRST QUARTER 2001	22
STREAMING USAGE FOR INDIVIDUAL SITES	31
STREAMING USAGE COMPARISONS: FULL-YEAR 2000 AVERAGES VS. FIRST Q. 2001 AVERAGE	32
VIDEO STREAMS FORECASTS 1999-2004	33
NARROWBAND VIDEO STREAMS SERVED BY CONTENT CATEGORY	37
BROADBAND VIDEO STREAMS SERVED BY CONTENT CATEGORY	38
TOTAL YEAR 2000 STREAMING BY MONTH AND CONTENT CATEGORY	40
Film content (trailers, shorts, long form)	40
Internet Television	44
News and Information	49
General Entertainment	54
Sports	59
Music videos, concerts and events	63
TOP STREAMING SITES AND EVENTS: Q1 2001	67
TOP FIFTEEN STREAMING VIDEO DESTINATION—JANUARY 2001	74
TOP FIFTEEN STREAMING VIDEO DESTINATION—FEBRUARY 2001	75
TOP 25 STREAMING VIDEO DESTINATIONS—MARCH 2001	76
TOP RANKED STREAMING SITES: FIRST QUARTER 2000	78
TOP RANKED STREAMING SITES: 1999	83
STREAMING USAGE GROWTH FOR INDIVIDUAL SITES	87
OEM BANDWIDTH PROVIDERS	97
BANDWIDTH PROVIDERS AND PLATFORMS	98
BANDWIDTH PROVIDER RELATIONSHIPS WITH NETWORKS: Q1 2001	99
BANDWIDTH PROVIDER RELATIONSHIPS WITH NETWORKS: Q1 2000	106

Main Report Table of Contents

TABLE OF CONTENTS	5
EXECUTIVE SUMMARY	9
STREAMING YEAR 2000 IN REVIEW	11
VIDEO STREAMS SERVED BY CONTENT CATEGORY	11
VIDEO STREAMS SERVED BY CONTENT CATEGORY	12
RAPID MATURATION OF VIDEO STREAMING CONTENT	13
MARKET DEVELOPMENTS AND DRIVERS IN 2000 AND BEYOND	15
UNIVERSE OF STREAMING VIDEO SITES AND DESTINATIONS	16
THE BUSINESS AND CONSUMER FUNDAMENTALS OF STREAMING VIDEO	16
CONTENT CATEGORY VIEWING "SHARE" ONLINE HAS RATINGS SIMILAR TO ON-AIR VIEWING	17
CONTENT CATEGORY USAGE "SHARE" RANKINGS	18
CHANNEL DIVERSITY CONTINUES TO RULE VIDEO STREAMING MARKET SEGMENTS	19
DBP/WEBCAST TRACK'S TOP 20 STREAMING VIDEO DESTINATIONS	19
ON-DEMAND VS. "LIVE" VIEWING DATA REVEALS MULTIPLE CONSUMPTION PATTERNS	20
ON-DEMAND VS. "LIVE" VIEWING PATTERNS 1999/2000 YTD EVENTS AND NETWORKS	21
BROADBAND USERS CONSUME SIGNIFICANTLY MORE VIDEO PROGRAMMING PER MONTH THAN NARROWBAND COUNTERPARTS	22
MOVIES, "LIVE," WEBCAMS, SPORTS AND TV SHOWS ARE TOP CATEGORIES	24
A PROGRAMMING HISTORY OF STREAMING VIDEO EVENTS: 1998-2000	25
CHAPTER 1:
STREAMING VIDEO EVENTS: DATA LISTING AND ANALYSIS	27
TOP INTERACTIVE VIDEO EVENTS ANALYSIS	29
TOP INTERACTIVE VIDEO EVENTS 2000	32
TOP INTERACTIVE VIDEO EVENTS 1999	33
TOP INTERACTIVE VIDEO EVENTS 1998	37
CHAPTER 2:
VIDEO STREAMING MEDIA CONSUMPTION BY BANDWIDTH TYPE	39
NARROWBAND STREAMS AND UNIQUE USER ANALYSIS 2000 YTD	41
NARROWBAND STREAMS AND UNIQUE USER ANALYSIS 1998-1999	46
BROADBAND STREAMS AND UNIQUE USER ANALYSIS—2000 YTD51
CHAPTER 3:
OEM BANDWIDTH AND APPLICATIONS PROVISIONING	53
ANALYSIS FOR BANDWIDTH PROVIDERS	55
STREAMING VIDEO CHANNELS, NETWORKS AND EVENTS RANKED BY BANDWIDTH PROVIDER (S)	56
BANDWIDTH PROVIDER RANKING	73
CHAPTER 4:
STREAMING VIDEO BY CONTENT CATEGORY: FROM NEWS TO MUSIC	75
CATEGORY DEFINITIONS, AND USAGE DATA ANALYSIS: "LIVE" VS. ON-DEMAND	77
VIDEO STREAMS SERVED BY CONTENT CATEGORY	83
NARROWBAND ESTIMATES FOR 1999/2000	83
VIDEO STREAMS SERVED BY CONTENT CATEGORY	83
BROADBAND ESTIMATES FOR 2000	83
TOP STREAMING CHANNELS, NETWORKS, EVENTS AND DESTINATIONS--1999	85
FILM 1999 (SHORT, LONG-FORM/TRAILERS)	85
INTERNET TELEVISION 1999	85
NEWS AND INFORMATION 1999	86
GENERAL ENTERTAINMENT 1999	87
SPORTS 1999	88
MUSIC 1999	88
CONTENT CATEGORY ANALYSIS BY MONTH--2000	90
FILM (TRAILERS, SHORTS, LONG FORM) 2000	90
INTERNET TELEVISION 2000	95
NEWS AND INFORMATION 2000	99
GENERAL ENTERTAINMENT 2000	105
SPORTS 2000	110
MUSIC VIDEOS, CONCERTS AND EVENTS 2000	114
CHAPTER 5:
THE UNIVERSE OF STREAMING VIDEO DESTINATIONS ONLINE: FILM, SPORTS, MUSIC, INTERNET TV AND NEWS PROGRAMMING	119
UNIVERSE OF STREAMING VIDEO SITES AND DESTINATIONS	121
FILM AND MOVIE SITES ONLINE	123
MUSIC VIDEO DESTINATIONS ONLINE	125
SPORTS VIDEO CONTENT	126
INTERNET TV WEBSITES	127
INSTALLED BASE OF MEDIA PLAYERS	128
CHAPTER 6:
IFILM AND ATOM FILMS USAGE ANALYSIS	131
MOVIE SITE ANALYSIS	133
TOP FILMS ON IFILM.COM: MAY 2000-DECEMBER 2000	134
ANATOMY OF "405" AN INTERNET FILM "HIT"	144
ATOMFILMS VIEWING ANALYSIS	145
CHAPTER 7:
ANALYSIS OF ON-DEMAND VS. "LIVE" STREAMING VIDEO USAGE	147
USAGE BASED ON CONVENIENCE AND AWARENESS	149
ON-DEMAND VS. "LIVE" VIEWING PATTERNS DURING ELECTION 2000	151
ON-DEMAND VS. "LIVE" VIEWING PATTERNS 2000	151
CHAPTER 8:
ON-AIR NETWORKS WITH ONLINE EXTENSIONS	155
CABLE NETWORKS' ONLINE BRAND EXTENSION ANALYSIS	157
CABLE TV NETWORKS WITH ON-DEMAND OR VIDEO EXTENSIONS ONLINE	160
ANALYSIS FOR MSNBC.COM MONTHLY USAGE DATA	163
ANALYSIS FOR UNIQUE AUDIENCE TRAFFIC DATA	165
UNIQUE AUDIENCE DYNAMICS	168
NETWORK AUDIENCE TRAFFIC COMPARISON: CABLE, BROADCAST AND ONLINE	170
UNIQUE AUDIENCE TRAFFIC 2000	170
CABLE, BROADCAST AND ONLINE NETWORKS	170
ANALYSIS OF BROADCAST AFFILIATE ONLINE BRAND/SIGNALS EXTENSION	177
AFFILIATE LINKS TO NATIONAL ON-DEMAND VIDEO	178
AFFILIATE LINKS TO NATIONAL ON-DEMAND VIDEO AND LOCAL VIDEO	178
AFFILIATES WITH ON-DEMAND/SIMULCAST LOCAL VIDEO PROGRAMMING	179
AFFILIATE SUPPORT OF STREAMING MEDIA PLAYER FORMATS	179
BROADCAST AFFILIATES WITH INTERACTIVE VIDEO ONLINE	181
RANKED BY INTERACTIVE VIDEO PROGRAMMING TYPE	181
BROADCAST AFFILIATES WITH INTERACTIVE VIDEO ONLINE	191
RANKED BY STATION GROUP OR AFFILIATION	191
SELECTED STATION GROUPS ONLINE WITH ON-DEMAND/SIMULCAST VIDEO PROGRAMMING	201
CHAPTER 9:
THE ERA OF THE 24/7 BROADCAST BRAND	204
TV/PC CROSS-PLATFORM PROGRAMMING TRENDS AND ANALYSIS: YEAR 2000	206
DIGITAL SET-TOP BOXES	207
ADVANCED ANALOG/DIGITAL SET-TOP BOX SURVEY	210
CASE STUDY: ABC'S SATURDAY MORNING KIDS PROGRAMMING, A TRUE CROSS-PLATFORM BRAND FACTORY	212
ENHANCED TV PROGRAM CASE STUDY REPORT FOR PROGRAMMING YEAR 2000	214
ABC/ESPN	214
CNNSI/CNNSI.COM	215
SONY/COLUMBIA TRI-STAR INTERACTIVE TV	216
NBCOLYMPICS.COM/QUOKKA SPORTS	217
CROSS-PLATFORM PROGRAMMING 2000	221
CROSS PLATFORM PROGRAMMING FOR NASCAR	225
CHAPTER 10:
MONETIZING THE STREAM AND PROTECTING IP RIGHTS	227
DIGITAL AD INSERTION: MAKING A LINE-OF-SIGHT BUSINESS OUT OF STREAMING VIDEO	229
PRIMETIME TV RATINGS AND CPM ANALYSIS	229
A CONVERGENCE OF DIGITAL AD INSERTION SOLUTIONS	230
DIGITAL AD INSERTION PLATFORMS AND PARTNERS	230
DIGITIAL RIGHTS MANAGEMENT	236
DIGITAL RIGHTS MANAGEMENT SOLUTIONS PROVIDERS	240
DRM RELATIONSHIP DYNAMICS	243
CHAPTER 11:
FORECASTS FOR STREAMING VIDEO 1998-2004	245
VIDEO STREAMING FORECAST ANALYSIS	247
TOTAL VIDEO STREAMS SERVED BY CONTENT CATEGORY 1999-2004	248
VIDEO STREAMS SERVED BY CONTENT CATEGORY	255
NARROWBAND ESTIMATES FOR 1999-2004	255
VIDEO STREAMS SERVED BY CONTENT CATEGORY	256
BROADBAND ESTIMATES FOR 2000-2004	256
CHAPTER 12:
INTERACTIVE VIDEO PROGRAMMING 2000: MASTER ALPHABETICAL LIST	259

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