FEB. 26, 2008 • Since April 2005, NCSoft’s Guild Wars MMO has sold more than 5 million units worldwide. Guild Wars was developed by ArenaNet, which is currently working on Guild Wars 2.

Impact: While Guild Wars is often called an MMOG, it is much more like a traditional retail title that offers free online play. It is actually very similar to the model Blizzard Entertainment used for its products PRIOR to World of Warcraft. The success of Guild Wars is a clear indication that in the PC game market this is still a very viable model that can keep a product active and selling for years, not months.