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Microsoft Increases Price of Xbox Game Pass
Microsoft has increased the price of its Xbox Game Pass service, as well as introducing a new Standard subscription tier. Starting on Wednesday, July 10th the price for Game Pass “Ultimate” for new subscribers has increased $3 a month from $16.99 to $19.99. The PC Game Pass subscription will go from $9.99 to $11.99 a month. The “Core” Game Pass service price will go from $59.99 annually to $69.99 annually. For existing Game Pass subscribers the new prices will go i…..
Microsoft Activision Blizzard Ushers in New Era for Game Industry
The completion of the Microsoft acquisition of Activision Blizzard launches a new era for the video game industry. After years of struggle Microsoft has bought itself a position as a leading industry force. The overall impact will be huge but remains uncertain. However, we can start sketching out the major players and how this battle for market control is likely to play out. Microsoft is Now Largest Video Game Publisher In recen…..
Microsoft Video Game Results Remain Disappointing
For its fourth fiscal quarter ending 6/30/2023, Microsoft reported gaming revenue was up 1% year-over-year. Xbox content and services grew 5% while Xbox hardware declined 13%. Analysis Microsoft’s video game performance continues to significantly underperform the industry. The poor sales for Xbox hardware is in stark contrast to record sales for Sony’s PlayStation 5. …..
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